Audit Process
What This Audit Covers
Before recommending a social media strategy and marketing package, we conduct a comprehensive audit to understand where you are today and what's preventing you from reaching your goals. This document outlines what we'll evaluate and how we'll use those findings.
1. Brand Assessment
We start by asking a simple question: do you have a defined brand, or is that something you need to build?
We'll evaluate:
- Your brand identity
- Brand consistency
- Brand clarity
2. Current Marketing Process & Data
We audit your existing marketing efforts across all channels to build a baseline. This includes:
- Organic social media
- Paid social ads
- Search ads and other online advertising
- Offline marketing
3. Landing Page & Customer Journey
Marketing is only half the battle. We evaluate how leads move from awareness to becoming customers.
We'll review:
- Your landing page or website
- Your CRM and lead management process
- Sales process
- Current bottlenecks
4. Follow-up & Customer Nurture Process
Not every prospect converts on the first contact. We evaluate how you're nurturing relationships after initial engagement.
We'll assess:
- Follow-up cadence
- Communication channels
- Customer retention
- Referral generation
5. Establish Your Baseline
With the data gathered above, we create a clear picture of where you stand today. This includes:
- Current reach and engagement metrics across channels
- Lead volume and source breakdown — which channels bring the most qualified leads?
- Conversion rates at each stage of your funnel
- Cost per lead and cost per customer acquisition
- Customer lifetime value and retention rates
6. Strategic Recommendations
Based on the audit findings, we'll recommend a tailored social media and marketing strategy. This includes:
- Priority areas
- Content strategy
- Paid advertising strategy
- Lead nurture optimization
- Package options
Next Steps
The $1,500 audit investment covers a comprehensive analysis and a detailed recommendation report. You'll walk away with a clear understanding of your current performance and a concrete roadmap for growth.
Ready to get started? Let's schedule your audit.